That 'free' guide is costing you

Hi, Gopi here.

I used to be a self-help addict (still kinda am).

Ask me for a page from Atomic Habits, and I could probably recite it from memory—or at least it feels that way, given how many times I've obsessed over it.

Those books felt like the perfect blueprint, a clear assignment just like in school that promised a simple path to success. Do this, and boom, you’re in the top 1%. Do that, and boom, you’re rich.

Now, I get these "blueprints" without even asking because they're plastered all over my LinkedIn feed.

“This is how I close clients in my sleep.”
“These tricks got me 100k followers. Download my free PDF to learn how.”

It feels like they're spilling all their secrets, and my first thought is always the same: Now I can be fking rich just like him.

Let me download it. What an idiot for giving this away for free.

But after I download the PDF, the Notion template, or the "ultimate guide," it just sits there in my downloads folder, collecting digital dust.

And in a weird way, the simple act of downloading it makes me feel productive, as if I've actually accomplished something.

But I haven't. I've just become a consumer, binge-watching their content and making them win while I go absolutely nowhere. While they were busy converting my attention into new clients, I was left with nothing but a folder of empty promises and wasted time.

That was the big realization: they have other motives.

We fall for this trap because we genuinely want to improve, to learn something that will give us an edge.

But you know what? Real learning doesn't come from a pre-packaged guide. It's made in the messy process of connecting the dots yourself, through research, recognizing patterns, and making your own mistakes.
A guide is just a friendly way of helping you feel like you're making progress.

And that’s why we intentionally don’t send you guides. We send you stories instead, our stories, complete with the wins, the losses, and all the confusion in between.

We want learn from each other, share skillsets and connections, so we can grow together.

Because what you actually need to succeed isn't another guru’s PDF. It’s not another blog post or a YouTube video on "the 5 easy steps to wealth."

You need the messy middle.
The trial and error.
The part where you actually do the work.

You need to get shit done.